India Middle East Africa (IMEA)
The Fastest Growing region on Earth comprising 50% of the world's population (4bn) with GDP Growth averaging 10%, 26.5m Lower Limb Amputees, 200m Diabetics and 250m Pre Diabetics.
Experience and Trusted Network
Emerging Markets bring about the complexity of planning for both Regulatory strategy with Commercial Strategy and a motivated local partner network who can exceed expectations
Our story
25 Years experience within Orthotics, Prosthetics, Foot Health and Rehabilitation building global distribution networks with a focus on IMEA.
Our team's extensive experience has been instrumental in connecting products with prime sales channels and providers, ensuring a dramatic increase in market penetration without the burden of steep operational costs. We have achieved this through our fractional engagement model focused on ROI, tailored to fit around our clients' business needs.
Our Services
Through building a package of services over time we have come to understand that not all product and brand stories fit into the traditional sales channels so we are able to offer multiple services depending on the timeline of your brand and product in the IMEA region or whether it is a startup solution.
Strategy Development
We work with you to define a solid end goal with milestones and then plan a course of action per country based on reimbursement and regulatory concessions to achieve expectations.
Regulatory Services
We have built an expert team who have focused on the O&P & Rehabilitation market so can attain product and custom product registration for SFDA, CDSCO, MoHAP etc.
AI Platform
We have developed an AI platform to remove repetitive tasks for building technical files for ISO13485, MDR and other Medical certifications needed for your commercial plans.
Sales Force Management
Building brands, building awareness with referral partners and delivering clinical education are fundamental to supporting distributor and service provider partners. We ensure your brand is top of the pile.
Investor & Advisory
We work with Startups, SMEs and funds to build advisory desk that can build winning pitch decks and business plans to closing M&A and startup VC deals.
Social Media Management
Building brands, building awareness with referral partners and delivering clinical education are fundamental to supporting distributor and service provider partners.
Influencer Management
It is easier now than ever to define your own community and both patients and clinicians follow influencers on all channels. Amputees can often be more informed than their prosthetist.
Clinical Education
Building referral partnerships is the lifeblood for Allied Health Professionals and educating the clinician and their referrer are key to commercial success.
Procurement & Tendering
Our experience in procurement strategy and tendering shines through with vast experience, success and understanding across many countries meaning your sales cycle, demand planning and expectations can be optimised.
Logistics & Supply Chain
Being based in UAE lends itself to a freedom of commercial planning that other territories can't provide. Both our clients and distributor partners can benefit from lower supply chain costs and more commercial success.
Industries
Orthotics l Prosthetics
Orthotics and prosthetics are specialized healthcare fields focused on improving mobility and quality of life for individuals with physical limitations or impairments, using devices like braces (orthotics) and artificial limbs (prosthetics).
Podiatry l Foot Health
Podiatry, also known as podiatric medicine and surgery, is a branch of medicine specializing in the study, diagnosis, and treatment of disorders of the foot, ankle, and lower limb. The healthcare professional in this field is called a podiatrist.
PMR l PT l OT
Physical medicine and rehabilitation is a branch of medicine that aims to enhance and restore functional ability and quality of life to people with physical impairments or disabilities. This would include Physical and Occupational Therapy.
Process
The simple method behind our success
01
Analysis & Research
Finding unique challenges, customised insights and building disruptive opportunities for growth
02
Strategy
Crafting tailored solutions that align with your core objectives
03
Execution
Creating impactful, lasting results
04
Ongoing Support
Monitoring and providing support as needed
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Our Partners and Clients
