Deliberate · Connecting for Growth
Global market access for orthotics, prosthetics, foot health & rehabilitation
From the UAE, the crossroads between Europe, Africa, Asia and the Americas, we take O&P, foot health and rehabilitation manufacturers through regulatory approval, distribution and commercial growth.
25 yrs
in orthotics, prosthetics, foot health and rehabilitation
60+
countries where we have built distribution
5
regulatory systems delivered: ISO 13485, EU MDR, SFDA, MoHAP, CDSCO
26k+
industry followers; publisher of IMEA CPO and Bharat CPO
What we do
Four connected services, one partner. Use one, or let us run the whole route from certification to first orders.
Market Entry & Strategy
Which markets first, in what order, through which channels. Country prioritisation built on reimbursement, regulation, volumes and competition.
Regulatory & Registration
Class I and II orthotic, prosthetic, foot health and rehabilitation devices. ISO 13485, EU MDR, SFDA, MoHAP, CDSCO, SABER, SASO, ISO 9001, ISO 14001 and CSA testing and inspection, with technical files built faster on the Deliberate AI platform.
Commercial Build
Distributor search and onboarding, sales force build-out, tenders and procurement, and the clinical education that drives referrals.
Advisory & Investment
Due diligence, commercial validation, investment readiness and M&A support for investors, start-ups and SMEs in O&P, foot health and rehabilitation.
Our focus: orthotics · prosthetics · foot health & rehabilitation
Global reach, from the crossroads of the world
The UAE sits within a few hours’ flight of most of the world’s population. Free-zone logistics, a neutral base for partners in every region and a working day that overlaps Europe and Asia let us run market entry in several regions at once.
Europe & UK
EU MDR, ISO 13485, UKCA
Middle East & GCC
SFDA, MoHAP, NUPCO tenders
Africa
Market mapping, distributors, NGO and government channels
Central & South Asia
CDSCO, private and government channels
Southeast Asia & APAC
TGA and regional regulators through our partner network
The Americas
ISO 13485 (Canada); FDA and ANVISA through partners
Two-way market access: we bring European and North American brands into the Middle East, Africa and Asia, and take manufacturers from India, Türkiye, China and the GCC to Europe, the Americas and APAC. Explore our markets →
Results
Case study
TurboMed Orthotics: ISO 13485 to Saudi market approval in 2 months
For TurboMed’s external ankle-foot orthosis we delivered ISO 13485 certification with TÜV Austria and SFDA Medical Device Marketing Authorization (MDMA) within two months, on a lean, fixed budget.
- Rehabilitation device manufacturer grown from $3m to $20m in four years
- $25m US sales pipeline for a 3D-printing start-up within six months of market entry
- $10m revenue at 65% gross margin in three years, Middle East rehabilitation
Current and past partners
Meet Hugh Sheridan
Managing Partner of Deliberate, former CEO of Algeos and CCO of Andiamo, and publisher of IMEA CPO and Bharat CPO. 25 years building O&P, foot health and rehabilitation businesses, with distribution in more than 60 countries.
Recently: ISPO Saudi Arabia · eqwal Excellence in Motion, Deauville · AccessAbilities Expo · Global Health Exhibition
On the road with Hugh
Clinics, congresses, universities and factory floors: the people behind O&P, foot health and rehabilitation around the world. Connecting for growth, one handshake at a time.
Advisory, media and supply
Deliberate Advisory
Regulatory, go-to-market and commercial advisory for O&P, foot health and rehabilitation manufacturers.
Deliberate Media
Publisher of IMEA CPO and Bharat CPO: news, jobs and education for the profession, and a direct channel to clinicians and distributors for advertisers.
Qaadir
Our sister company for products, CAD/CAM and digital fabrication, with stock and logistics from the UAE.
