The most expensive mistake in a new market is going to the wrong one first. We build the plan that tells you where to go, in what order, and through which channels.
What we deliver
- Country prioritisation scored on reimbursement, regulation, patient volumes, competition and channel access
- Regulatory pathway, timeline and budget per country
- Channel strategy: distributor, direct, tender, clinic network or hybrid
- Pricing and positioning against local competitors
- A milestone plan with clear go / no-go points
Who it’s for
O&P, foot health and rehabilitation manufacturers entering new regions, whether European and North American brands expanding into the Middle East, Africa and Asia, or manufacturers from India, Türkiye, China and the GCC going to Europe, the Americas and APAC.
