Commercial Build

Diverse commercial team in a bright office

Approval is only the start. We build the commercial engine that turns a registered product into repeat orders.

  • Distributor search and onboarding: shortlisting, due diligence, agreements and launch plans
  • Sales force management: fractional or dedicated sales leadership, targets and reporting
  • Procurement and tendering: government and hospital-group tenders, including NUPCO in Saudi Arabia
  • Clinical education: training for clinicians and their referrers, the lifeblood of O&P, foot health and rehabilitation sales
  • Brand and digital marketing: referral-partner awareness, social media and content through IMEA CPO and Bharat CPO
  • Logistics and supply chain: UAE free-zone stock and distribution with our sister company Qaadir

Track record: $10m revenue at 65% gross margin in three years for Middle East rehabilitation; a rehabilitation device manufacturer grown from $3m to $20m in four years.