Our mission is to de-risk growth for manufacturers, start-ups and investors in orthotics, prosthetics, foot health and rehabilitation. We help them get approved, get distributed and grow, in any market, from our base in the UAE.
Hugh Sheridan, Managing Partner
Hugh is a growth-focused MedTech leader with 25 years in orthotics, prosthetics, orthopaedics, foot health, rehabilitation, diabetes, digital health and medical 3D printing. He was CEO of Algeos and CCO of Andiamo, is CEO of Qaadir, and publishes IMEA CPO and Bharat CPO. He has built go-to-market models and distribution channels across five continents and more than 60 countries, and is followed by 26,000+ industry professionals on LinkedIn.
Experience counts
- Founder exit: sold his first business to Expansys, the first Bluetooth internet marketplace
- Algeos, CEO: grew revenue from $3m to $20m, opened five global offices, built a network of 60+ distributors through organic growth and M&A, and led more than 150 product launches in O&P, podiatry and rehabilitation
- India: led a joint venture opening 10 diabetic foot assessment centres, treating thousands of patients
- Tenders: led a UAE-based sales team to win multiple tenders across the region, peaking at over $15m in value
- AI and 3D printing: as co-founder of a start-up, signed a $1m term sheet and led a Saudi joint venture serving children with cerebral palsy; selected for a leading US east-coast start-up accelerator
- Sales leadership: built a $25m US pipeline in six months for a 3D-printing start-up, and generated $10m at 65% gross margin in three years in Middle East rehabilitation
- Deliberate: established to help O&P, foot health and rehabilitation companies grow in the world’s fastest-growing healthcare markets, and beyond
How we work
Be bold
Think bigger.
Question authority
Opportunities aren’t always obvious.
Move past hesitation
Don’t overthink.
Always be hustling
The only way to learn.
Break the rules
Let’s disrupt.
Have fun
Never forget to celebrate the wins.
Our network
A network spanning more than 60 countries, built specifically for the rehabilitation industry: specialist central fabricators, specialist distributors, clinical key opinion leaders, market access specialists and procurement specialists.
Speaking and events
ISPO Saudi Arabia · eqwal Excellence in Motion, Deauville · AccessAbilities Expo · Global Health Exhibition
On the road with Hugh
Hugh’s selfies with clinicians, technicians, distributors and founders have become a fixture of his LinkedIn feed. They are a record of the network behind Deliberate, built one clinic, congress and workshop at a time across the Middle East, Africa, Asia and Europe.
Advisory, media and supply
- Deliberate Advisory: regulatory, go-to-market and commercial advisory
- Deliberate Media: IMEA CPO, Bharat CPO and IMEA POD
- Qaadir: our sister company for products, CAD/CAM and supply