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The IMEA CPO
 

Market Evaluation

Take the opportunity while it's still there, and before your competitors do.
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Feasibility studies that ensure success and Minimize Risk

A proven track record in your own country does not necessarily mean that you will succeed in a foreign market. Our feasibility study aims to objectively and rationally uncover: the strengths and weaknesses of your concept, the opportunities and threats presented by the environment, the resources required to carry the venture through, and ultimately the prospects for success. It will look at the viability of your concept, and attempt to see whether it will work and should it be pursued further using our network and experience.

New Market Entry Evaluation Service

As part of the export planning process and creation of the appropriate strategy for the market, it is essential to identify the key success factors which will differentiate you from competitors already established in the target market.

The knowledge we often take for granted in the home market requires a great deal of resources to create a knowledge base that is relevant to your specific company when it comes to targeting a new market. With our network, we have access to valuable information and knowledge through experience, network and via desk and field research, that we are able to collate, evaluate and present to our clients to enable them to make an informed, fact-based decision.

Market research, together with in-market representation, is all part of the preparation That Copernicus can provide for a market entry. In order to obtain the best possible foundation for decision making, various indicators are analyzed:

  • Market size, competitors, country risk, entry barriers, costs for acting in this market, geographical and cultural distance, accessibility of distribution channels, public aids, special knowledge of the country and current opportunities.

Be Audacious has built an expert network over many years in multiple markets, and we are able to help you with local knowledge, local introductions and sound international business practice. Contact us today to explore how we can help you and your business.